Digital Marketing Excutive

Why we’re looking for you

We're planning a big launch! After years of product development and marketing, we want to publish a unique opportunity for a talented Digital Marketing to join GemPages before the big scale-up. We're looking to hire a Digital Marketing Executive to lead our digital customer acquisition marketing strategy, tactics, planning, and execution. We believe you should be highly analytical, and data-driven and seek to improve upon our key KPIs by acquiring the right type of customer.

You’ll do

• Develop and implement comprehensive performance marketing strategies for our product on Shopify to drive user acquisition, retention, and revenue growth.
• Plan, execute, and optimize performance marketing campaigns across various digital channels, including search engine marketing (SEM), display advertising, social media advertising, affiliate marketing, and email marketing, with a focus on targeted audience.
• Conduct thorough market research and analysis within the SaaS industry, the page builder products on Shopify to identify target audiences, competitive landscapes, and opportunities for campaign optimization.
• Collaborate with internal teams, including product management, and customer success, to ensure alignment between marketing efforts and overall business objectives.
• Define key performance indicators (KPIs) specific to the industry and establish campaign tracking and reporting frameworks to measure campaign effectiveness and ROI.
• Continuously monitor campaign performance, analyze data, and identify areas for improvement to optimize campaign targeting, messaging, and creative elements within the SaaS context.
• Stay up to date with industry trends, best practices, and emerging technologies within the SaaS industry, and recommend innovative strategies to drive continuous improvement.
• Provide guidance and mentorship to junior team members, fostering a collaborative and results-driven environment with a specific focus on SaaS marketing expertise.

You have…

• Proven experience as a Performance Marketing Specialist or similar roles
• In-depth knowledge of performance marketing strategies, tools, and techniques within the SaaS industry/ Shopify store builders, across various digital channels, including SEM, display advertising, social media advertising.
• Strong analytical skills with a data-driven mindset, capable of extracting insights from campaign data within the SaaS context and making data-backed recommendations.
• Proficient in using performance marketing tools, analytics platforms, and ad management platforms (e.g., Google Ads, LinkedIn Ads Manager, Google Analytics) with a focus on SaaS metrics and analytics.
• Demonstrated experience in managing large-scale performance marketing campaigns and budgets effectively within the SaaS industry.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners within the SaaS ecosystem.
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced SaaS environment.
• Up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing and performance marketing within the SaaS industry.

What's plus

• Proficiency in Excel or Tableau
• Proof of Ads certifications/training: Google Ads Certifications,
• Facebook Blueprint Certification
• Passion for e-commerce
• Experience with SaaS products
• User empathy mindset 

We offer

• Salary range: Up to $1500 gross. 
• Performance review: 2 times per year.
• Yearly Salary Package: 13th-month salary bonus + Performance bonus: up to 3 months.
• 12 remote working days/ year.
• 12 annual leaves/ year.
• Bonus on birthday, 30/4&1/5, 2/9.
• Weekly shoulder massage treatment.
• Annual team-building: summer trip, many indoor and outdoor activities such as soccer club, swimming club, cycling club…
• Social insurance & Health insurance for team members.
• Annual Health Checkup at the top clinic in Vietnam

Why you’ll love working here

• Learn product-thinking and customer-centric mindset.
• Collaborative and supportive environment
• Young and passionate colleague
• Professional and creative office view
• Clear & Scientific Agile Framework on the whole company workflow & culture. 
• You are able to work as a member of a full process of product development. Even working with the CEO and PO on new ideas. We want to develop and grow a strong product development team with expertise and skills we can be proud of through different products and battles.
• Flexible working hours: From Monday to Friday: 
  
  • Morning: 8:00 AM – 12:00 PM (check-in from 8:00 AM to 8:45 AM)
  • Afternoon: 1:00 PM – 5:45 PM (check out from 5:00 PM to 5:45 PM).